2018 ViVa Tampa Bay Hispanic Heritage Festival

Kick off on Sunday, October 7th, 2018 from 11:00am-7:00pm

@ Centennial Park in Historic Ybor City!


Celebrate Hispanic Heritage

All American Music Productions Inc., the Ybor Chamber of Commerce, the Ybor Rotary Club and Course of Action are proud to announce and invite the Tampa Bay community and surrounding counties to celebrate Hispanic Heritage Month by honoring generations of Hispanic Americans residing in Tampa Bay, and across our Sunshine State as well as the nation for their social, cultural and economic contributions! Through hard work and dedication, Hispanic Americans have contributed to science, the arts, commerce, sports, philanthropy and every other facet of American life.  Men and women of Hispanic descent have proudly and courageously served in the armed forces throughout American history, showing an unwavering commitment to protect our nation.

Join us for this feet stomping performance including the renowned singer, artist Charlie Cruz and the electrifying band of Plena Mar Latino for the biggest and most exciting event celebrating Hispanic Heritage Month! ViVa Tampa Bay is an exciting Family Art & Cultural Festival, celebrating the beauty of Tampa Bay’s Hispanic Communities!  Guests will enjoy delicious Latin foods, festivities and local band performances dedicated to Hispanic Heritage.  Cultural dance exhibitions, and recognition of our cities most influential Hispanic leaders who will be receiving the prestigious Heritage Award in business, community, health and more to include the category of the Amigo and Amiga award, an award presented to someone of non-Hispanic ancestry for doing so much for the Hispanic community!


Pirulo y La Tribu are a 21st century salsa and timba group who wed classic style to modern production. Their music combines Nuyorican salsa, Afro-Cuban son, and Puerto Rican bomba.
Francisco "Pirulo" Rosada Rosario was born in 1977 in the San Jose Reservoir barrio in San Juan. His mother was Puerto Rican and his father, Frankie Rosado, originally hailed from Brooklyn and played flute during the great salsa explosion in the '70s in New York. From a young age, the younger Rosario was exposed to the music of Dave Valentin, Ismael Rivera, Willie Colon, Hector Lavoe, Irakere, Los Van Van, and Cortijo.

At the age of ten, Rosario entered San Juan's Free School of Music, studying oboe and bass, but his heart belonged to percussion, which he majored in. During high school he started his first band, Revolucion Latina. Upon graduation in 1995 at the age of 17, he went straight to work, woodshedding as a percussionist with artists including Giovanni Hidalgo, Anthony Carrillo, Pupi Santiago, Edgar Abraham, Alfredo y Rumberos, and many others.

Still in his teens, Rosario lost both his parents and was obligated as the eldest male to care for his siblings. Still, he did not give up his musical career and worked harder than ever. He eventually earned a scholarship to the Berklee College of Music in Boston and attended the school in 1997 and 1998.

Upon graduation, Rosario became an itinerant session man and touring musician. He traveled the U.S., Canada, and Cuba, working with Bob Dylan, Maceo Parker, Either/Orchestra, and Entrain y Family Ayala Folkloric Group.

Rosario returned to Puerto Rico in 2004, a seasoned player, composer, and percussionist. He signed a session contract with White Lion Records in San Juan, to play, produce, write, and sing. He appeared on Julio Volto's En La Clara, and produced Tego Calderon's Latin Grammy-nomination El Abayarde Contrataca. He also played on albums by Noriega and Vico C. He served as Calderon's studio and live drummer until 2012.

Beginning in 2006, he produced and served as musical director for several large tribute concerts including subjects Chocolate Armenteros at home in San Juan, and for Ricky Martin at the Latin Grammys. In 2008, Rosado produced and served as musical director for the groundbreaking Mas Salsa Thou, an album that fused classic salsa from Hidalgo, Valentin, and Pappo Luca, to urban and hip-hop.

Calle Linda It was during his tenure with Calderon that Rosario formed La Tribu and other bands that played everything from hip-hop and Criolla to world fusion music. The first of his projects to record was La Tribu, who issued Calle Linda in the middle of 2013, prefaced by its single "Esa Es La Que Me Gusta." A second single, "Loco Pero Feliz," hit the Billboard Latin songs chart in 2014. The album eventually hit number five on the Top Latin albums charts and placed respectably on Tropical Albums as well. A followup, Calle Linda 2, was released in the early summer of 2017. It entered Top Latin Albums within a week, but within three reached the Top 10. Its single, "De Mi Que Hablen," entered the Tropical Songs chart in the five spot.

Charlie Cruz belongs to the new generation of salseros born in the nineties and his particular style makes it different from the rest. You can say that Charlie has a unique label and, thanks to his musicality, and the power to improvise that surprises on every stage where he acts, is today one of the pillars of a movement that does not die: La Salsa! Among his most recent successes are; True Love, You Confuse Me, Let Me Change Your Life, I Want To Know You, and, who managed to reach the number one position on the Tropical Billboard. His career includes hits such as; Fall The World Sugar Candy, Love Is A Problem, A Chin Chin, Cry With Me, Let It Dance, I Need More Of You. The challenge now is to consolidate in other countries such as Canada, Venezuela, Dominican Republic, Panama and Colombia, Peru, "markets that have to give us much in the sauce and have always supported us." Likewise, it aims to support the new talents of the genre, "who are denied the opportunities, since they cannot be measured with established artists. We must continue giving support to keep growing and put forward a genre with so much history as salsa. "

Charlie’s latest hit song  with Tito Nieves “SE CAE EL MUNDO” is considered as one hits for this summer. He will be performing it at ViVA Tampa Bay 2018!

"I want to continue singing, to enjoy everything I have in life, which are gifts from God, and to stand on the pallets, not for stardom, but to give my heart for the passion and love I have for Art as to life itself, " concludes the singer-songwriter.


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